At SNAP Life, we believe strong bones are the foundation of a vibrant, active life. Behind the platform is a passionate team of health experts, tech innovators, and visionaries-all united by a single mission: to make bone health simple, empowering, and effective for everyone.

Catherine Shaw is the heart behind SNAP Life. After her own diagnosis with Osteoporosis, Catherine turned her personal journey into a powerful mission: to reimagine bone health care with empathy, education, and innovation.

Backed by a strong background in health sciences and bone health advocacy, Catherine has created a platform that empowers people of all ages to take control of their well-being. Her lived experience, combined with strategic collaborations with leading medical experts, ensures that SNAP Life delivers trusted, user-friendly solutions rooted in real life and real science.

With over 20 years of clinical experience, Dr. Abbas Ismail is a renowned leader in rheumatology and metabolic bone diseases. A graduate of Charing Cross and Westminster Medical School, Dr. Ismail has served as a consultant rheumatologist at Stockport NHS Trust since 2000.

He is the Director of the Osteoporosis and Metabolic Service in Stockport, where he leads pioneering research and patient care in bone fragility, Paget's disease, and Osteoporosis management.

At SNAP Life, Dr. Ismail brings deep clinical insight to our programs and educational content-ensuring everything we deliver is grounded in the latest medical evidence and best practices.

Matthew Irwin is the tech architect behind SNAP Life's digital experience. With nearly 30 years in IT and product development, he brings a unique blend of technical precision and human-centered design to our platform.

As CTO, Matthew leads the creation of interactive tools and features that empower users to take charge of their bone health. From seamless app performance to data-driven insights, his goal is to make SNAP Life both powerful and intuitive.

His commitment to accessibility and innovation ensures that our technology translates complex health needs into easy-to-use solutions for people everywhere.